You’ll never walk alone

Never walk alone

At 1st 4 Driving, we believe the road to success is best travelled together. That’s why we invite you to join our team where collaboration and support drive our journey. You’ll never walk alone when you walk with 1st 4 Driving. When you join us, you become part of a supportive community. You’re never on your own – enjoy the companionship of fellow instructors and a management team that truly has your back. Not only do we invest in giving your pupils the highest quality of service, we invest in your growth with ongoing training and development opportunities. Enhance your Read More …

What’s the big deal?

Searching for a new career can be mind boggling. So many options, so many questions. Looking in to becoming a driving instructor? Unsure if it would be right for you? Wondering, what’s the big deal about becoming a driving instructor? Well, I’ll tell you what the big deal is… 💡Seeking change You may be looking for a new career as you’re fed up with doing the same thing everyday, day in, day out, always the same. Or you may be fed up with being stuck in a job that has no flexibility to suit your life-style. Or you may just Read More …

Don’t Do CPD – Gosh!

inside car

This article is probably going to appear strange coming from someone who during my time has completed more Continued Professional Development (CPD) than most driving instructors. Strange, because in many ways I feel that to be a good driving instructor, you don’t need any of it. Gosh! Let me explain. It’s really based on how you measure a ‘good driving instructor’. If you’re the sort of instructor who’s: Looking to improve Looking to gain qualifications to offer a better service to your pupils (the term pupils can equally read clients) …then it’s already inside you. I would bet you already Read More …

The Next Level as a Driving Instructor…

level up as a driving instructor

Think there are no opportunities to progress in this career? You’re probably wrong! I’ll show you why… A while ago, while reflecting on some of the problems facing driving instructors, I was reminded of when I first became an instructor. I was quite nervous. I’d completed my training and had passed my Part Three first time but none of this training prepared me for a real driving lesson. I’m often asked by new instructors about test routes and where to train. There is no training on how deal with pupils nerves or when to take the money. Another common question Read More …

Intensive Courses are NOT Fairies!

driving school fairy

It’s been a while since I wrote anything about intensive driving lessons, but recent events have brought these to my mind again. For over 6 years now, part of my business has been looking after not only my own driving schools, but other driving schools across the country. This involves call-answering, as well as marketing and website development. Along the way, we have helped and worked with several specialist intensive driving schools and one or two that do both weekly and intensive driving lessons. This gives me some insight as to the operation and pros and cons of the intensive Read More …

The Customer is NOT Always Right!

condescending wonka driving lessons

Do they lie, or are they just trying to protect themselves? This is always a controversial subject when talking about customers always being right. It’s a customer service mantra that’s drilled into us and marketers will tell you to follow it to sell your goods and services. But is it always the way? Almost daily, we take phone calls from pupils saying “I probably only need 10 driving lessons and I will be test-ready.” Are they right? Well maybe they are, maybe they aren’t. In this age of coaching I certainly would advice not to be too judgemental at first. Read More …

As One Door Closes…

automatic door opens

Back in the 1990s I started a job that I thought would be my dream job. The money was great, I got a fully-paid company van I could use for private use and an expense account that I could use to buy any tools I needed. I had autonomy in my day where nobody was really checking up on me and I got to drive around a lot. That job was a service engineer for an automated door company. We had regular all expense meetings at the company’s head office in Leamington Spa where the boss would join us and Read More …

WARNING – Hard Hitting Facts About YOU and the Standards Test/Part 3!!

you are the problem solution

Don’t jump yet – read until the end! This article looks at the 5 most common reasons for failing and will give you tips on how to avoid the common pit-falls. I am going to start off with what, in my opinion, is the number one reason above all that makes people fail. I have seen this happen so often. I’ve spent hours working on this with hundreds of trainees and its quite personal. Literally personal. It’s YOU. Not me, not your trainer, not the examiner, the car or the pupil its YOU. Now this may sound harsh, but until Read More …

Never Judge a Pupil By Its Cover!

I took a phone call many years ago from a guy asking about driving lessons. I could tell by his tone that he was very scared. He asked me whether I would MAKE him drive on the first driving lesson. I re-assured him he was in safe hands and not to worry. We would take it easy and if he was not ready to drive then that was OK. A couple of days later he called again to confirm, and plead me not to make him drive on the first lessons. Low and behold, the day before his test, he called Read More …

How My Canal Boat Holiday was JUST Like a Standards Test

falkirk wheel

Last week I returned from Scotland, where I was on a canal boat doing the Forth & Clyde and Edinburgh Union canal. During the trip, we went on the Falkirk Wheel twice. A unique piece of engineering that lifts canal boats up to the higher Edinburgh Union Canal from the Forth and Clyde. Actually, it lifts three boats at a time with passengers.   I am a meticulous planner. Having been on many canal boat holidays in the past, I know it’s best to plan of where you’re going to stop to eat. Sometimes my wife likes to stop and Read More …